Our challenge with Choice FM was to use their links with London’s minority communities to get a message about the horror of gun crime to where it was needed most.
The film was shot using a state-of-the-art ‘Phantom’ camera, which captures 10,000 frames per second (typical film cameras capture only 25) and is normally used for scientific filming. This was the first time a ‘Phantom’ camera has been used to film a commercial.
The ad received huge amounts of PR which helped to reinforce awareness of the gun crime issue and received over 100,000 views on youth websites.
res.http://www.amvbbdo.com/HTML/Work/ChoiceFM/ChoiceFM.html
The film was shot using a state-of-the-art ‘Phantom’ camera, which captures 10,000 frames per second (typical film cameras capture only 25) and is normally used for scientific filming. This was the first time a ‘Phantom’ camera has been used to film a commercial.
The ad received huge amounts of PR which helped to reinforce awareness of the gun crime issue and received over 100,000 views on youth websites.
res.http://www.amvbbdo.com/HTML/Work/ChoiceFM/ChoiceFM.html